NDSL.org/en is one of the web spaces dedicated to the professional activity of the art critic and curator, journalist dr Alain Chivilò. Over the years it has hosted events, activities, insights and cultural news. Today, it becomes a representative site for its activities in the person and in the firm. Everything is always the result of a previous school and university education, going beyond that contemporary concept of “I could do it too”. A constant preparation to also face the social and artistic behavioral evolution of post-2020, which has put much of what previously existed in decline. In conclusion, for Alain to reach a goal, in the cultural field but also in other sectors, always means a serious and profound prior study.